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Former OB Winery Spent Over $45K to Buy a New Name for a Section of Midway District

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The following is based on an April First and Fool's Day jest by Gianni Buonomo Vintners. The former winery in OB, Gianni Buonomo Vintners, just bought a new name for a section of the Midway District. Keith Rolle, owner and chief winemaker, just spent over $45,000 to petition the City of San Diego to change a subsection of the area where the winery just moved to. This sounds like an April Fool's joke but it's not. The new name? "Rancho Point Loma." The specific area is three square miles delineated by Kurtz Street to the south, Interstate 8 to the north, with the eastern border at Sherman Street and the western border at Hicock Street. Supposedly, the name change for the small area will happen on May 1 this year. And aren't we fortunate that Mayor Todd Gloria will be on hand for a public ribbon cutting ceremony that day at 2:00 pm. A news conference will follow, of course -- any time Gloria goes any where, there's a news conference. Plus, since it's a winery, there will be wine tasting. And yes, the public is invited -- but you're urged to bring cheese to share. (Is the winery broke after that expensive purchase?)

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