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By Howard Bryman / Daily Coffee News / March 18, 2025
While most specialty coffee shops promote their rarefied high-end arabica coffees, a new coffee business in San Diego called Excelsa Coffee Company is promoting a separate species altogether.
The company just opened the Excelsa Cafe in the heart of Ocean Beach, offering tastes of excelsa coffee, a variety of the liberica coffee species that — unlike arabica or robusta — has not been widely commercialized in the United States.
The cafe is the latest in a series of excelsa awareness initiatives undertaken by the San Diego company. In addition to brewing freshly roasted excelsa, the company is cultivating excelsa plants through its own farm in Nicaragua, while creating a nonprofit global network for excelsa production.
Like the commercialization of excelsa itself, the new coffee bar is being presented as something of a work in progress.
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